Let me pull back the curtain. People often ask, “Vince, what tools do you use to get things done so fast and so well?” The truth is, great digital work isn’t just about talent—it’s also about using the right tools at the right time.
Whether I’m building a WordPress site for a startup in Nairobi, writing SEO blog content for a fintech company, or creating reels for an insurance brand—these tools power my workflow.
Here’s a full breakdown of the platforms and tools I use almost daily to deliver results. If you’re a creative, freelancer, entrepreneur, or small business in Kenya, this list will help you move faster, work smarter, and grow online.
Key Takeaways
- WordPress and Elementor are the backbone of my web design projects
- RankMath and Ubersuggest help me dominate SEO for my clients
- Canva Pro and CapCut are essential for creating engaging social content
- Kenyan hosting providers like HostPinnacle and Truehost offer reliable and affordable solutions
- Tools like Notion and Toggl keep me organized and productive
Table of Contents
Website Design & Development Tools
WordPress
My go-to CMS for 95% of client websites. It’s flexible, open-source, and scales from blogs to complex portals.
Elementor (Pro)
This is where the design magic happens. Elementor lets me build beautiful, responsive websites without touching code. Drag-and-drop simplicity with serious power under the hood.
RankMath SEO
For on-page SEO optimization, schema, sitemaps, redirections, and keyword focus. Clean, reliable, and made for WordPress.
LiteSpeed Cache
Perfect for optimizing site speed—especially on Kenyan-hosted websites. Helps with loading times, caching, and performance.
File Manager Plugin
For fast file access and edits when I need to tweak a few things under the hood.
HostPinnacle & Truehost
These are my two go-to Kenyan hosting providers—affordable, reliable, and solid support. I also use Hostinger for global clients.
SEO & Keyword Research Tools
Google Search Console
No fluff, just raw data. Shows what your site ranks for, what people are clicking, and what issues need fixing.
Ubersuggest
For quick keyword ideas, traffic estimates, and competitor content research.
KeywordTool.io
Great for finding long-tail keyword variations—especially with local search intent (like “best insurance in Kenya”).
Microsoft Clarity
A free heatmap and user session recorder. Helps me see how users interact with websites and where they drop off.
Content Creation Tools
Google Docs
Where every blog post begins. Great for writing, sharing drafts, and collaborative edits with clients.
Grammarly & Hemingway
Clean, simple writing. Grammarly checks grammar and tone. Hemingway trims fluff and makes writing punchier.
ChatGPT
Yes, I use it—but smartly. I use it for content outlines, variations, and research prompts. Not to replace my voice, but to speed up my workflow.
Notion
My idea bank. I use it to track projects, blog topic banks, client content calendars, and affiliate plans.
Canva Pro
Every social post, blog header, carousel, or media deck goes through Canva. It’s easy to use and Kenyan-bandwidth friendly.
Unsplash & Pexels
For royalty-free images when client photos aren’t available.
Video & Social Media Tools
CapCut (Mobile & Desktop)
Clean, simple, and TikTok-friendly. Great for short-form edits, transitions, text effects, and hooks.
Adobe Premiere Pro
For more polished brand videos or YouTube edits when needed.
Meta Business Suite
For scheduling Facebook and Instagram content.
Buffer / Metricool
When handling multiple clients, these help me schedule posts across platforms and track performance.
ChatGPT (Again)
For caption variations, idea prompts, and hashtag brainstorming.
E-Commerce & Affiliate Tools
Payhip
Simple platform for selling digital products (eBooks, templates, guides). Great for Kenyan creators.
Selar
Perfect for both digital and physical product sellers in Kenya. M-Pesa integration is seamless.
Hostinger, Truehost, HostAfrica, HostPinnacle (Affiliate Programs)
I’m part of all these affiliate programs. I write blog reviews, add contextual links, and promote through content.
Wise & Payoneer
For receiving affiliate or freelance payments from international clients.
Communication & Client Tools
WhatsApp Business
This is where most of my client communication starts. Quick, local, and personal.
Gmail
Simple, reliable, and connected to my calendar and Google Drive.
Calendly
Let clients pick a call time that works for them. Saves time and keeps things structured.
Productivity Tools I Can’t Live Without
Toggl
For tracking time on client projects.
Google Keep
Quick note-taking for random ideas or reminders during the day.
Notion (again!)
Yes, it’s here twice. Because it really does everything—content plans, SOPs, client workflows, pitch templates.
Final Thoughts: Tools Are Only as Good as the Strategy
You can have the best tools in the world, but without a clear strategy, they won’t get you far.
Every tool I use helps me do one of three things:
- Work faster and more efficiently
- Deliver better results to my clients
- Grow my brand in Kenya and beyond
If you’re just starting out, pick a few tools and master them. Don’t chase shiny new software. Focus on results.
Further Reading
- Digital Marketing Starter Guide 2025: A Beginner’s Blueprint for Online Growth
- Freelancing Platforms You Can Join in Kenya (2025 Edition)
- Best Online Side Hustles in Kenya
- Affiliate Marketing in Kenya: 2025 Guide
- Top Keywords to Rank for in Kenya (2025 Edition)
- How I Grew a Kenyan Insurance Website from 0 to 145,000 Clicks in 10 Months (Real Case Study)
Want Help Choosing or Setting Up Your Tools?
If you want help setting up your website, launching your content strategy, or monetizing with affiliate tools—I got you.
