Step by Step Insurance (YouTube)
Growing views, watch time, and subscribers using educational + niche-focused short-form videos.
Project Overview
YouTube is one of the strongest platforms for building long-term trust — especially in industries like insurance
where customers need clear guidance before they make a purchase decision.
This case study highlights how Step by Step Insurance grew YouTube visibility through practical,
education-focused topics (motor, medical, travel, professional indemnity) and an emerging niche:
drone insurance & drone safety.
Channel Focus
Insurance Education
Simple, direct videos for real-life decisions
Format
Short-Form Content
Fast explanations + high retention approach
Content Themes
Practical Topics
Motor • Medical • Travel • Indemnity • Drone
Goal
Growth + Trust
Turn viewers into confident insurance buyers
Challenge
Insurance is often considered “too complex” for YouTube — yet it becomes urgent when people experience risk: accidents, claims, health needs, travel, or professional liability.
- Getting attention in a fast-scrolling content environment
- Explaining insurance clearly without making videos too long
- Building trust using short-form content formats
- Turning views into subscribers who stay for future content
Objectives
The YouTube strategy focused on educational content that is easy to understand, quick to consume, and highly searchable.
- Increase channel views within 365 days
- Boost watch time through high-retention content structure
- Grow subscribers by attracting niche audiences
- Identify high-performing topics and scale them consistently
Strategy Executed
Instead of trying to “go viral randomly,” we positioned YouTube as a discovery and trust platform. Videos were created around real-life risk scenarios and topics people actively search for.
Search-Driven Topics
Content focused on keywords and questions viewers care about: travel protection, motor cover, medical insurance, professional indemnity, and drone insurance.
Fast Hook → Value
Short videos delivered key points early, improving retention and driving more watch time from YouTube Shorts.
Niche Content Advantage
Drone-related videos created a strong niche edge — helping the channel stand out while still linking to core insurance services.
YouTube Results (Last 365 Days)
These are the exact results recorded over the last 365 days for Step by Step Insurance YouTube channel.
Views
Last 365 Days18.0K
Total views: 18,028 in the last 365 days (significant growth compared to previous period).
Watch Time (Hours)
Retention122.3
Watch time increased massively — driven by short-form retention and consistent topic relevance.
Subscribers Gained
Growth+1.2K
Subscriber growth shows trust compounding — viewers chose to follow for more insurance insights.
Live Subscribers
Realtime1,197
Realtime subscriber count snapshot for the channel.
Top Content (This Period)
These top videos highlight what the audience cared about most — especially drone risk content and practical insurance tips.
How I Got Complete Travel Protection for Only 2250 KSH?
EPIC Drone Fails That Will Make You Get Insurance NOW
Get the Best Motor Insurance Cover in Kenya in 2025 with These Simple Tricks
DON'T Fly Your Drone In Kenya Until You See THIS! (Serious Warning)
Drone Insurance in Kenya - What Nobody Tells You!
Top 5 medical insurance companies in Kenya
⚖️ Professional Indemnity Cover for Kenyan Advocates
Drone Insurance Explained in 3 Minutes: Fast & Simple Guide
Why Every Kenyan Professional Needs Indemnity Insurance in 2025 (How to Protect Yourself)
Top Money Market Funds in Kenya 2025: Your Guide to Smart Investing
Insights & What Worked
The strongest growth driver was niche-based content (drone insurance) combined with evergreen topics like motor, medical, and professional indemnity.
✅ Niche Topics Create Breakthrough Growth
Drone content created a clear competitive advantage and made the channel stand out in the insurance space.
✅ Short Videos Can Still Build Trust
The channel proved that short-form educational content can drive subscribers and watch time when done well.
✅ Search + Retention = Momentum
Searchable titles + fast delivery helped increase reach while keeping content easy to consume.
Want YouTube growth like this?
If you want content strategy that increases views, subscribers, and trust — let’s build your YouTube presence.
Views
18.0K
Subs Gained
+1.2K
Results shown are YouTube analytics metrics for Step by Step Insurance (last 365 days).