Step by Step Insurance Agency
Growing a WhatsApp Channel community by driving website traffic through a clear CTA — creating a simple, direct follow path for insurance updates.
Project Overview
WhatsApp Channels are powerful because they reach customers where attention is highest: inside their daily messaging app.
For Step by Step Insurance Agency, the goal was to build an owned audience channel for updates, education, and trust.
Instead of relying only on social algorithms, we positioned the WhatsApp Channel as a direct
communication platform — and used a website CTA to consistently push traffic into the channel.
Channel
Step by Step Insurance Agency
WhatsApp Channel • Community updates
Positioning
Trusted Since 2016
Personalised insurance solutions (Kenya)
Growth Focus
Website → Channel
Clear CTA driving follow actions
Goal
Reach + Followers
Consistent audience building in 30 days
Challenge
Most businesses struggle to grow WhatsApp Channels because they don’t have a consistent discovery system. People won’t “randomly find” a channel unless they’re given a clear reason and a direct link.
- Low visibility unless traffic is intentionally driven
- Need for a simple follow flow (1 click → follow)
- Consistency required to maintain reach and growth
- Audience must understand the value of joining the channel
Objectives
We built the WhatsApp Channel strategy around conversion clarity: people should know exactly why to follow and how to follow.
- Increase channel reach in the last 30 days
- Drive targeted traffic from the website using a strong CTA
- Grow follower count steadily without paid ads
- Position the channel as a trust-building insurance resource
Strategy Executed
The key move was simple: we stopped waiting for followers to “search for us” and instead created a direct conversion path. The WhatsApp Channel became a destination — and the website became the traffic driver.
Website CTA Funnel
A clear CTA was used to drive website traffic directly to the WhatsApp Channel, creating a consistent follow flow.
Channel Value Positioning
The channel was framed as a trusted place for insurance updates, tips, and guidance — not spam or random promos.
Trust + Simplicity
WhatsApp reduces friction: one tap to follow, and your audience gets updates in the most natural place — their phone.
Traffic Source: Website CTA → Channel Follow
This WhatsApp Channel growth was supported by a clear CTA that directed website visitors to follow the channel — turning website traffic into a long-term owned audience.
WhatsApp Channel Results
These are the WhatsApp Channel metrics shared for Step by Step Insurance Agency.
Channel Followers
WhatsApp111
Built through consistent channel positioning and direct website-to-channel traffic flow.
Accounts Reached
Last 30 Days44
Reach reflects visibility and distribution — showing channel content is being delivered to the audience.
Net Follows
Last 30 Days3
Net follows show steady community growth — driven by traffic and clear follow messaging.
Brand Trust Layer
Established 2016✓
A trusted insurance agency in Kenya offering personalised solutions — reinforcing credibility for new followers.
Want a WhatsApp Channel that actually grows?
If you want a WhatsApp Channel strategy that turns website traffic into followers — and followers into inbound leads — let’s build it.
Followers
111
Reached
44
Results shown are WhatsApp Channel insights and follower stats (last 30 days).