Step by Step Insurance Agency
Scaling visibility through short-form educational content on TikTok — designed for reach, trust, and discovery.
Project Overview
TikTok has become one of the most powerful platforms for reaching everyday consumers — even in industries like
insurance where most people avoid the topic until they’re facing a problem.
This case study highlights the TikTok growth performance of Step by Step Insurance Agency
using short-form, trust-building content that drives consistent visibility.
TikTok Account
@stepbystepinsurance
Step by Step Insurance Agency
Account Bio
Professional Service
Call 0729712200 / 0716534192
Core Focus
Education + Trust
Simple insurance breakdowns for everyday people
Goal
Visibility + Inquiries
Reach more people & drive inbound conversions
Challenge
Insurance content can feel “boring” on social media — yet it becomes urgent the moment someone has an accident, a medical emergency, or needs guidance on the right cover.
- Growing brand visibility in a competitive attention economy
- Explaining insurance in a simple way that viewers understand quickly
- Creating short-form content that still feels professional and trustworthy
- Ensuring videos lead to profile visits, inquiries, and calls
Objectives
TikTok was positioned as a discovery engine — helping Step by Step Insurance reach more people daily and stay top-of-mind before they need insurance.
- Increase video reach and brand discoverability
- Grow an audience base that trusts the brand
- Drive profile visits through content hooks and clarity
- Build consistent momentum over the last 365 days
Content Strategy Executed
The strategy was built around attention-first communication. We focused on quick, relatable explanations and real-world scenarios that viewers in Kenya deal with daily.
Short-Form Education
Simple videos explaining insurance topics in under a minute to improve clarity and trust.
Hook-Based Storytelling
Videos opened with “pain-point hooks” that instantly connected with viewers and kept retention high.
Profile Conversion Path
Profile positioning stayed simple: “Professional Service” + direct contact numbers for quick inquiries.
Deliverables
This project focused on building a system that supports long-term growth on TikTok — not just viral moments.
Content Direction
Clear topic structure around claims, covers, costs, and real-life scenarios.
Engagement Growth
Content designed to encourage likes, shares, and comments through practical value.
Discoverability System
TikTok optimized as a top-of-funnel channel that builds awareness all year round.
TikTok Results (Key Metrics)
These are the verified TikTok metrics recorded for @stepbystepinsurance over the last 365 days.
Video Views
Last 365 Days253K
Strong reach growth and consistent discoverability using educational short-form content.
Profile Views
Last 365 Days864
High intent actions — viewers actively checking the profile after watching content.
Likes (365 Days)
Engagement4.9K
Viewers consistently interacted with content, showing clear relevance and value.
Shares
Virality Signal265
Shares indicate trust — people shared the content because it was useful and informative.
Comments
Conversation68
Comments show audience engagement and real conversations around insurance education.
Current TikTok Stats
Profile Snapshot1.5K
Followers: 1.5K • Likes: 5.3K • Following: 47
Insights & What Worked
TikTok rewards brands that solve problems fast. For insurance, that means quick clarity, confidence-building messaging, and content that makes the viewer feel “I understand this now.”
✅ TikTok Works for Insurance
253K video views proves TikTok is a strong awareness channel even for professional services.
✅ Shares Build Authority
265 shares show people trusted the content enough to share it with others.
✅ Profile Views Signal Intent
864 profile views indicate a clear next-step action after consuming the content.
Need TikTok content that grows your brand?
If you want short-form videos that increase reach, build trust, and drive inbound inquiries — let’s work together.
Views
253K
Followers
1.5K
Results shown are TikTok-only metrics for @stepbystepinsurance (last 365 days).