YouTube
I managed Step By Step Insurance’s YouTube growth through content planning, consistent publishing, and YouTube SEO—
building an educational channel that attracts views and converts trust into inquiries.
- Channel Strategy Education + Trust
- YouTube SEO Optimization Discoverability
- Publishing Workflow Consistency
Content, Communities & Growth Across Platforms
A collection of platform-specific case studies where I planned content, managed posting, improved engagement, and supported growth through consistency and strategy.
LinkedIn
I positioned Step By Step Insurance as a trusted voice on LinkedIn through thought leadership content, consistent publishing, and audience-focused messaging.
TikTok
I translated insurance topics into short-form videos built for attention, clarity, and engagement—supporting growth through a consistent posting workflow.
Instagram
I managed Nanyuki Stays’ Instagram with content designed to build trust quickly, increase reach through Reels, and turn profile visits into booking inquiries.
WhatsApp Channel
I grew and managed a WhatsApp Channel community designed for retention and long-term trust—using a consistent publishing system that supports community engagement and lead nurturing.
YouTube
I managed Step By Step Insurance’s YouTube growth through content planning, consistent publishing, and YouTube SEO— building an educational channel that attracts views and converts trust into inquiries.