Lead Generating Website Projects in Kenya

As a digital strategist who’s passionate about helping local businesses do more than just “exist” online. I specialize in building websites that don’t just look good, but actively bring in leads and grow your bottom line. One of my recent success stories? A lead-generating website project for Step by Step Insurance that transformed how they attract and convert clients.

Why You Need a Lead-Generating Website in 2025

Let’s be real. A pretty website isn’t enough anymore. In this digital era, your website needs to work — it should attract your ideal customer, give them value, build trust, and convert them into a paying client or inquiry.

Whether you’re an insurance agency, a law firm, a medical clinic, or an eCommerce business, your website is your most powerful marketing asset. It should generate leads even while you sleep.

Here’s how I make that happen.

What Makes My Website Projects Different?

I don’t just design websites. I build growth tools that are rooted in strategy, SEO, and conversion-focused design. Here’s my process:

1. Deep Discovery & Industry Research

We start by understanding your goals, ideal customers, and what already works in your niche — locally and globally. For Step by Step Insurance, this meant diving into the Kenyan insurance industry and identifying what prospective clients were searching for on Google.

2. Smart SEO From Day One

A website that doesn’t rank on search is like a billboard in the desert. I build every site with on-page SEO, technical optimization, keyword research, and structured content that gets found. Step by Step Insurance now ranks for over 100+ keywords related to motor and medical insurance — helping them attract warm leads weekly.

Learn how I grew a Kenyan insurance website from 0 to 145,000 clicks in 10 months

3. Conversion-Focused Design

I use frameworks that guide visitors toward action — from landing pages with strong CTAs to contact forms that convert. No clutter. No fluff. Just a user journey that builds trust and turns clicks into conversations.

4. Mobile First, Always

Your audience is on mobile — over 80% of them. I make sure your site loads fast, feels smooth, and looks great on all devices.

5. Integrated Lead Tracking

I plug in Google Analytics, Facebook Pixel, and form-tracking tools so you can monitor leads in real-time. You’ll know where your traffic is coming from and what pages perform best.

Case Study: Step by Step Insurance Kenya

What You Get in My Lead Website Projects

Everything is designed to help you get found, build trust, and drive real business results.

Tools I Use

Ready to Turn Your Website Into a Lead Machine?

Let’s talk about how I can help you build a site that brings in clients — not just visitors. I’ll walk you through the process, show you real examples, and help you get started whether you’re starting from scratch or need a revamp.

📩 Get in touch today — let’s grow your business online, one lead at a time.