Nanyuki Stays
Building brand visibility, bookings interest, and trust through Instagram content for premium AirBnBs in Nanyuki.
Project Overview
For hospitality brands, Instagram isn’t just for aesthetics — it’s a direct channel for
trust-building, social proof, and ultimately bookings.
This case study focuses on how Nanyuki Stays uses Instagram to position itself as a premium,
convenient, and experience-driven getaway option in Nanyuki.
Instagram Handle
@nanyukistays
Nanyuki Stays (Hospitality)
Offer
3 AirBnBs
Nyumbani • Bustani • Raha
Location
Nanyuki
Near Airstrip & Aberdare Cottages
Objective
Visibility → Bookings
Attract travelers & convert interest
Challenge
In the AirBnB/hospitality space, customers make decisions fast — and often based on what they see first. The biggest challenge is turning viewers into confident bookers.
- Standing out in a competitive hospitality market
- Building trust through visuals and consistent posting
- Showing value beyond “nice photos” (location, convenience, experience)
- Creating content that feels premium and reliable
Objectives
Instagram was positioned as a booking support engine — designed to drive discovery, interest, and trust through consistent visual storytelling.
- Grow a relevant follower base interested in travel & stays
- Create a premium look & feel across the feed
- Showcase the 3 AirBnBs clearly (Nyumbani, Bustani & Raha)
- Support booking intent through clear CTA messaging
Instagram Strategy Executed
The strategy focused on making Nanyuki Stays look like a “dream escape” while communicating practical trust signals: convenience, proximity, comfort, and variety across the three properties.
Visual Storytelling
High-quality posts designed to communicate the experience: cozy interiors, scenic surroundings, and comfort.
Property Clarity
Clear positioning of the 3 stays: Nyumbani, Bustani, and Raha.
Location Advantage
Content highlights proximity to key points: Airstrip and Aberdare Cottages.
Deliverables
Deliverables focused on building a strong Instagram presence that supports discovery and booking decisions.
Instagram Content Structure
A feed that reflects a premium, clean, and welcoming brand experience.
Brand Positioning
Messaging aligned to: “Your Dream Escape in Nanyuki Awaits!” for stronger emotional pull.
Booking Support CTA
Clear “Book Now” direction to improve conversion flow from profile visits to inquiries.
Instagram Results (Profile Metrics)
Below are the exact Instagram profile metrics shared for Nanyuki Stays.
Followers
Instagram1,087
A growing community — strong foundation for travel and hospitality brand visibility.
Posts Published
Content61
Consistent visual content helping build trust and showcase the properties.
Following
Community43
A focused, clean account structure for stronger brand credibility.
Brand Offer Snapshot
AirBnBs3
Nyumbani • Bustani • Raha — positioned as premium stays near key locations in Nanyuki.
Insights & What Works on Instagram for Stays
Hospitality wins when your content makes people imagine themselves there. The strategy combines strong visuals with trust signals (location, convenience, clarity, and booking CTA).
✅ Visual Trust Converts Faster
Great images and clean presentation reduce “risk” for someone considering booking.
✅ Clear Offer = Faster Decisions
Listing the 3 AirBnBs makes it easy for viewers to choose based on preference.
✅ Location Messaging Matters
Proximity to key areas (Airstrip, Aberdare Cottages) strengthens perceived convenience.
Want Instagram growth that drives bookings?
If you run an AirBnB, hotel, or hospitality brand and want content that builds trust and increases inquiries — let’s work together.
Followers
1,087
Posts
61
Metrics shown are Instagram profile stats for @nanyukistays.