Step by Step Insurance Agency
Building authority, trust, and a community through LinkedIn content + newsletter publishing.
Project Overview
Insurance is not an industry that wins on hype — it wins on trust, clarity, and consistent education. This case study highlights how Step by Step Insurance Agency grew its presence on LinkedIn by focusing on valuable content that speaks to real customer needs.
Client
Step by Step Insurance Agency
Insurance education & brand growth (Kenya)
Platform
Company Page + LinkedIn Newsletter
Project Focus
Authority + Consistency
Educational posts + trust-building messaging
Role
Vince Oremo
Digital Marketing & Content Strategy
Challenge
Step by Step Insurance needed to build a strong LinkedIn presence where the brand could educate, engage, and earn attention in a market where many people only think about insurance when it’s urgent.
- Low consumer attention toward insurance content
- Need for consistent brand authority on LinkedIn
- Complex topics required simplified messaging
- More trust-building content needed for long-term conversion
Objectives
We focused on building a system that creates steady LinkedIn growth instead of short-term spikes.
- Increase brand visibility and credibility on LinkedIn
- Grow an engaged audience that reads and shares helpful information
- Use newsletter publishing to strengthen authority
- Turn content into a long-term inbound marketing engine
Strategy Executed
We treated LinkedIn like a high-trust marketplace. Instead of pushing sales-heavy messaging, the approach focused on teaching, simplifying, and building confidence through content that feels practical and human.
Education-First Content
Insurance topics were broken down into simple, direct explanations that help people understand coverage, costs, and choices without confusion.
Newsletter Publishing
The LinkedIn newsletter was positioned as a consistent “insurance brief” that gives followers a reason to keep coming back every week.
Brand Authority System
A clear content structure was implemented so the brand could publish consistently and stay top-of-mind with readers and potential clients.
Deliverables
The work focused on building a repeatable system that supports both growth and credibility on LinkedIn.
LinkedIn Content Direction
Topic structure + post messaging aligned to trust, education, and clarity.
LinkedIn Newsletter Growth
Consistent publishing to increase subscribers and keep the audience engaged long-term.
Audience Trust Building
Value-based content that strengthens credibility and supports inbound lead generation.
LinkedIn Results (Verified Metrics)
Below are the exact LinkedIn metrics recorded for Step by Step Insurance Agency.
Company Page Followers
LinkedIn1,311
A strong foundation for sustained visibility and future lead generation.
Newsletter Subscribers
Step by Step Insurance Brief744
Newsletter subscribers signal long-term attention — not just casual followers.
Key Takeaways
LinkedIn growth in professional industries works best when you prioritize consistency and value over short-term virality.
✅ Trust Builds Faster Than Ads
Educational content creates credibility that compounds over time.
✅ Newsletter = Retention
Subscribers are a stronger signal of authority and long-term engagement.
✅ Systems Beat Random Posting
Clear content pillars and structure support consistent publishing.
Want growth like this for your LinkedIn?
If you’re a service business or agency looking to grow with content that builds trust and drives inbound inquiries, let’s work together.
Followers
1,311
Subscribers
744
Results shown are LinkedIn-only metrics for Step by Step Insurance Agency.