How I Consistently Create Content That Ranks in Kenya – Case Study

1. I Start With the Problem, Not the Keyword

While SEO is crucial, I don’t write for algorithms — I write for people. I always ask myself: “What is the real question someone in Kenya might Google?”

Take this blog post I wrote: Top 5 Education Insurance Policies in Kenya: Secure Your Child’s Future Today. Instead of stuffing in keywords, I focused on parents’ real concerns: school fees, medical emergencies, and long-term stability. I broke down each policy in plain language, added internal links to related guides, and used clear calls to action.

Within 3 weeks, that post started ranking for:

• “Education insurance in Kenya”
• “Best child insurance policies 2025”
• “How to secure child’s future in Kenya”

2. I Structure Content for Readers and Google

Every article I write follows a tested structure:

• Compelling intro that hooks the reader
• Table of contents if the post is long
• Clear H2 and H3 sections based on user intent
• Bullet points, bold text, and visuals
• Internal links to related articles
• A strong, value-packed CTA

For instance, this guide I wrote: Understanding Cyber Insurance in Kenya: Protect Your Business from Digital Threats. It ranks highly for “cyber insurance Kenya” because:

• I explained it in everyday language
• I gave real local examples (e.g., Kenyan SMEs and ransomware)
• I used schema, outbound links to gov/cybersecurity sites
• I optimized images and added alt text with relevant context

3. I Make It Local, Real, and Relevant

Kenyan businesses want local examples, not generic info.

For one article, I added this tip: “If you’re a Nairobi-based business accepting M-Pesa payments, your cyber risk exposure is higher due to customer data handling…”

That local insight made the content feel tailored, and it also helped rank for long-tail queries like:

• “M-Pesa cyber threats for SMEs”
• “Cyber insurance for Kenyan businesses”

4. I Promote Smartly and Reuse Content

Publishing the post is only the beginning.

• I repurpose key takeaways into LinkedIn carousels and Instagram captions
• I create short explainer videos for TikTok and YouTube Shorts
• I share the post in WhatsApp groups and Telegram forums where business owners hang out
• I collaborate with partners to feature the article in newsletters

That multiplies visibility and sends engagement signals back to the site, which helps SEO.

5. Results That Speak for Themselves

Some measurable wins: