Let’s get one thing straight: blogging isn’t dead. If anything, it’s booming in 2025—especially here in Kenya. People are Googling more than ever. Whether it’s “best MMF in Kenya,” “affordable skincare,” or “how to start a business with 5K,” they’re looking for real answers. And blogs, when done right, show up with solutions. This guide walks you through how to start a blog from scratch in Kenya, grow it, and turn it into a real income stream—even if you’re not a techie.
Key Takeaways
- Blogging is thriving in Kenya with increased Google searches and monetization opportunities
- Choosing the right niche (passion + demand + monetization) is critical for success
- WordPress with Elementor makes blog setup accessible for non-techies
- Effective content solves problems, uses SEO, and has clear structure
- Multiple monetization paths exist: affiliate marketing, ads, sponsorships, and digital products
- Consistency and avoiding common mistakes lead to blogging success
Table of Contents
- Why Blogging Works in 2025
- Choosing the Right Blog Niche
- How to Set Up Your Blog (Without Coding)
- Writing Content That Gets Found & Shared
- Promoting Your Blog
- How to Monetize Your Blog in Kenya
- Tools That Make It All Easier
- Mistakes Most New Bloggers Make
- Your 30-Day Starter Plan
- Final Thoughts: Build With Purpose
Why Blogging Works in 2025
You might’ve heard that blogging is outdated. Nope. It just evolved. Here’s why it still works:
- Google search is alive and well. People still search, and Google still needs content.
- Affiliate marketing thrives on blogs. It’s easier to earn from product reviews and guides than random social posts.
- Kenyan bloggers are cashing out. From lifestyle creators to finance nerds, niche blogs are monetizing.
Choosing the Right Blog Niche
A niche is simply your blog’s focus. Instead of blogging about everything, niche down to something you enjoy, people search for, and can make money from.
Hot Blog Niches in Kenya:
- Personal Finance: Money market funds, budgeting, side hustles
- Tech & Gadgets: Smartphone reviews, tools, tutorials
- Career & Education: Online courses, scholarships, job tips
- Health & Wellness: Skincare, fitness, mental health
- Lifestyle / Beauty / Fashion: Product hauls, glow-up tips, Kenyan style
How to Set Up Your Blog (Without Coding)
This part feels scary—but it’s not. You can have your blog up in a day. Here’s the step-by-step:
- Buy a domain name (yourblog.co.ke or .com)
- Get web hosting
- Install WordPress – One-click install via your host
- Use Elementor – Drag-and-drop builder (zero code needed)
- Add must-have pages: Home, Blog, About, Contact, Privacy Policy
- Install plugins:
- RankMath (SEO)
- LiteSpeed Cache (speed)
- Jetpack (security)
Need help? I’ve built 40+ WordPress blogs using this exact process.
Writing Content That Gets Found & Shared
You don’t just write. You solve problems. That’s what Google (and readers) love. Write blog posts that:
- Have clear headlines
- Answer a real question or pain point
- Include keywords naturally
- Use headings (H2, H3), bullet points, images
- End with a helpful CTA (subscribe, download, buy, share)
Blog Post Ideas That Rank:
- “Top 5 MMFs in Kenya”
- “Best budget smartphones under 20K”
- “How to budget on a 30K salary”
Promoting Your Blog
You’ve written the post—now share it. Where to promote in Kenya:
- WhatsApp statuses & groups
- Facebook groups (niche-relevant)
- Instagram stories with link stickers
- TikTok or Reels (summarize blog + link in bio)
- Email list (start simple with Mailchimp or ConvertKit)
How to Monetize Your Blog in Kenya
Now the part you’ve been waiting for—how to actually earn. Real Monetization Paths:
- Affiliate Marketing – Promote services and earn per referral
- Google AdSense / Ezoic – Earn per page view (you need quality traffic)
- Sponsored Posts / Brand Deals – Work with Kenyan brands to promote their offers
- Digital Products – Sell eBooks, courses, templates, or planners
- Freelance Services – Use your blog to pitch writing, design, or SEO gigs
Tools That Make It All Easier
Here are the tools I use—and recommend—to simplify blogging:
For Research:
- KeywordTool.io
- Ubersuggest
- Google Trends
For Writing:
- Grammarly
- Hemingway Editor
- ChatGPT (assist, don’t over-rely)
For Design:
- Canva (thumbnails, banners, lead magnets)
- Unsplash (free stock photos)
For Analytics:
- Google Search Console (track keywords)
- Microsoft Clarity (see how users interact)
Mistakes Most New Bloggers Make
You’ll avoid a lot of stress by skipping these:
- Choosing a niche just because it’s profitable (no passion = burnout)
- Giving up after 2 blog posts
- Ignoring SEO basics
- Not collecting emails early
- Comparing with influencers who’ve blogged for years
Your 30-Day Starter Plan
Here’s a basic launch roadmap you can follow:
- Week 1: Choose niche, buy domain, set up hosting & WordPress
- Week 2: Design pages, write your first blog post
- Week 3: Share on socials, join blogger groups
- Week 4: Publish 2nd blog post, set up email form, check analytics
Stick to this for 90 days, and you’ll start seeing traction.
Final Thoughts: Build With Purpose
Blogging isn’t a get-rich-quick scheme. It’s a real business that rewards consistency, helpfulness, and smart strategies. If you’re passionate about a topic—and you’re willing to show up weekly with useful content—you can build a blog that earns. And remember, you’re not doing it alone.
Expand Your Knowledge
Need Help Starting Your Blog?
I help Kenyans build practical, profitable blogs using tools like WordPress, Elementor, and SEO that works.
Let’s turn your blog idea into income. Step by step.
