Case Study: Copywriting & Blog Content That Converts
In this case study, I break down my approach to crafting high-converting blog content and sales copy that guides leads through every stage of the funnel. I’ve written over 100 blog posts that now rank on Page One on Google, driving organic traffic and positioning brands as trusted authorities.
10K+ Monthly Clicks
Grew multiple brands from near-zero to 10K+ monthly organic clicks.
100+ Ranking Blogs
Created over 100 SEO-optimized blog posts that rank on Page One.
Top of Funnel (ToFu): Awareness
At the awareness stage, I craft educational and high-interest content designed to attract your ideal audience. These include:
- Blog posts like Top Money Market Funds in Kenya
- Infographics to boost shareability and visibility
- Engaging social media content to drive conversation
Middle of Funnel (MoFu): Consideration
In this stage, I produce content that nurtures leads and builds trust:
- Downloadable eBooks and whitepapers for lead capture
- Live webinars and video explainers
- Detailed case studies like Investment Schemes in Kenya
Bottom of Funnel (BoFu): Decision
Here’s where I turn interest into action. Content includes:
- Persuasive product/service pages with SEO copy
- Authentic testimonials and customer reviews
- Clear, actionable CTAs like “Book a Free Consultation”
Real Results
- Grew several client websites from under 500 clicks to over 10,000 monthly organic visitors.
- Increased engagement rates with well-targeted blog posts across all funnel stages.
- Helped establish subject matter authority in finance, insurance, SaaS, and lifestyle niches.
Want This for Your Business?
Let me help you grow with content that ranks, converts, and builds trust.
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